![]() ![]() ![]() But it’s usually the first one that’s the most important. Similarly, AHA! Moments also happen multiple times across the journey. Multiple types of TTV happen inside of products. It’s easy to confuse Time To Value with the AHA! moment. The difference between TTV and the AHA! moment ![]() A longer TTV can thus lead to a drop in retention rates, i.e. TTV is undoubtedly a crucial SaaS metric, as customers who pay for your product expect to start receiving its value right away. Product teams strive to reduce TTV and help customers find the value from your product as fast as possible. Using a user onboarding tool like Userpilot will help you shorten the time to value with in-app guides and experiencesįor SaaS products, Time to value (TTV) refers to the time it takes for a user to realize the expected value from your product.You can use in-app micro surveys to measure customer satisfaction and then act on the insights to improve your product.Pairing interactive walkthroughs with checklists can improve onboarding by shortening the learning path and delivering value faster.Customer onboarding checklists can help you drive users to the activation point in the journey to experience first-time value.Instead of empty states, you can use personalized content that acts as a welcoming message and a demo of your product.Welcome screens can help you personalize the user onboarding process and reduce TTV.You can get a faster TTV by empathizing with your customers, personalizing their onboarding experience, and removing friction points in their user journey.A shorter time to value improves user experience and reduces churn by driving customer success.However, in most cases, you should aim to have a short time to value. A long time to value can occur due to a lengthy onboarding process.Time to Exceeded Value (TTEV) is the time it takes for a customer to receive additional value from your product that they didn’t expect.Time to Basic value (TTBV) is the time it takes for new customers to realize the value of your product in the early stage of using your product.Common types of TTV metrics include Time to basic value (TTBV), Time to exceeded value, Long time to value, and Short or immediate time to value.AHA! moments are feelings or ideas that occur at the moment when users realize how the product can help them while TTV measures the duration it takes the customer to actually experience the value of your product.Time to value, or TTV is the time users take to realize the expected value from a product. ![]() In this article, we explore multiple types of time to value, why it’s important to focus on reducing it, and how to improve this metric. Is there a more important metric than the one that helps you in both customer adoption and retention? We value your continued support and your dedication to the game we all love.Looking for ways to reduce time to value? An optimized TTV can not only cement your product adoption but also help you retain more customers. Thank you for your understanding and patience during this time. We commit to you that we are doing everything we can to improve the game, and regain your trust. We are truly sorry for the disappointment and frustration that we have caused. Rest assured, these are important to us and will be addressed, but at this moment, our first priority remains the game's economics and progression. We are also continually reviewing the vast array of other feedback and suggestions we receive. However, given the scale and complexity of a project like War Thunder, some time is required to ensure that any changes we make are both effective and beneficial to the player experience. We understand the urgency you feel for changes to be implemented, and we assure you, we share your eagerness. While we have made some initial progress in understanding the scope of these issues and potential solutions, we anticipate providing a more detailed roadmap by the 14th of June. We are in the process of creating a plan to tackle these problems. We have therefore prioritized addressing these issues as our immediate concern. We acknowledge and agree with your concerns regarding the balance of the economy (Silver Lions and Research Points), as well as modification research. Over the past week, we've been diligently analyzing the feedback you've provided. We share your passion for the game, and it pains us that our decisions have not lived up to your expectations. We deeply regret the fact that our actions have let you down, and that we have failed to adequately address the concerns you have voiced over time. Firstly, we would like to extend our sincerest apologies to each and every one of you. ![]()
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